|
|
|
|
|
Can You Choose Your AdSense Ads?
AdSense delivers great click-throughs and high revenues for one reason: the
ads are targeted to what the user wants. Google's robot picks out keywords on
your page, gets a grip on what your website is about and delivers links that
take users to sites that interest them.
That's great news... up to a point. As much as you want your users to click
on ads that look interesting, you might not want to trust to a robot to pick
those ads - and you might prefer to have ads on your page that pay the highest
amount possible for each click.
But you don't get the choice. You can do lots of things to improve your
AdSense revenue, from selecting the layout of your ad unit to choosing the color
and size of the font, but one thing you can't do is slip into Google's database
and choose the ads. If you could do that, no one would ever choose the
low-paying ads.
That doesn't mean you can't do anything at all though. The fact is, some
smart publishers have been noticing all sorts of interesting results after
playing with their HTML code and changing some of the text on their Web page.
And some of those results have been very surprising indeed.
For example, some publishers have found that placing keywords in certain
positions on the page can have an immediate effect on the ads served. The owner
of a site about recreation vehicles then would be able to do a little research
online to find the highest paying keywords in his area and then - if he knew
where those hotspots were - he could place those keywords in the right areas on
the page. In addition to the usual ads about camper vans and RV's that his site
would receive, the publisher could be certain that at least one of the ads was
the highest paying possible. That's the sort of knowledge that's worth money in
your pocket.
Why some areas of a Web page should be more important than others is a
mystery well kept by Google's programmers. But some of Google's ad secrets are
leaking out - and they're being snapped up by smart publishers who understand
that knowledge and strategy are the key to massive AdSense revenues.
Related Articles
|
|
|
|
|
|
