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Google AdWords ROI Calculator

Google Adwords ROI

Total Monthly Clicks
Estimated average CPC (cost per click):
$
Conversion rate:
%
Average profit per conversion:
$

 

 


Monthly Cost:
$
Number of conversions from Google Adwords traffic:
Projected profit from Google Adwords traffic:
$
ROI:
%


ROI: The profit or loss resulting from an investment transaction, usually expressed as an annual percentage return. ROI is a return ratio that compares the net benefits of a project verses its total costs.

ROI: A figure of merit used to help make capital investment decisions. ROI is calculated by considering the annual benefit divided by the investment amount.

ROI: A quantitative analysis of investment amount in advertising and marketing budgets and the resulting return on the investment.

ROI: ROI refers to the amount of profits or savings a business will realize from any given use of money.


CPC: When referring to banner ads, CPC is the cost the advertiser pays to the site publisher each time a visitor clicks on the advertiser's ad.

Conversion Rate: The relationship between visitors to a web site and actions considered to be a "conversion," such as a sale or request to receive more information. This metric is often expressed as a percentage.

Total Monthly Clicks:

Estimated average CPC:

Average profit per conversion:

Monthly Cost:

Number of conversions from traffic:

Projected profit from traffic:

Site Publisher: The site's owner publishing adwords in his site

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